Strategy & Consulting 
Your company needs a customized, coordinated attack on your market. Simply cobbling together a website and buying some adwords ads are not going to make a profitable marketing campaign. We take the time to completely understand your business, your customers, your competitors, what you’ve done in the past, and what your goals are for the future. We work together to build a strategy and a customized implementation plan to get your message to potential buyers; no matter where they “live”.
We make sure there is total transparency into what we’re going to do for your company, why we’re doing it, and exactly what our fees are.
We give you a comprehensive schedule of deliverables and milestones so that we can all stay on schedule.
And, finally, we hold ourselves accountable with detailed progress and status reports on all the metrics you need to ensure that your return on investment is where it needs to be.
Our process is generally broken up into 4 key phases:
| • | Research and Discovery – We examine the marketplace and research customer behavior, your competition, keywords and phrases, etc. |
| • | Planning – We put together a comprehensive plan to dominate your market through the applicable advertising channels. We agree on business goals and a budget for advertising spend. |
| • | Execution – We apply the right resources with the right experiences to implement the plan. |
| • | Measurement and Reporting – We regularly report on our progress, and examine the key metrics of our campaigns together to ensure that we’re meeting the goals. |
Common Client Campaign Strategies
1. Keyword Term Analysis
Once you give us a list of keyword terms you’d like to target, we will do additional market research to determine the hundreds-to-thousands of keyword terms your target audience searches to find companies like yours. We will analyze these terms to find those with the best ranking potential (they have a good ratio between amount of searches and amount of competing websites).
However, unlike keyword analysis tools that only analyze the number of websites indexed in a search engine for a particular keyword, we are able to determine the exact number of websites optimized for the keyword. These are the only real competition you will have as you will quickly outrank, even with minimal optimization, any website that isn’t optimized for your keyword.
So you’ll often find a keyword term that appears highly competitive, with millions of websites listed in a search engine’s results, is actually quite easy to rank for! Vice versa, you’ll know not to waste your time on a term that may not show many results, but for which all those websites are well optimized – making the term hard to rank for.
Once we’ve compiled our master list of recommended keyword terms to target, we will provide you the list so you can provide any feedback necessary.
2. Content Creation
As we’ve mentioned before, content is key to any search marketing campaign. Therefore, there are three content areas that we will target:
- On-Site Optimization. This includes visible content and source code. We will analyze your site code for errors that may prevent search engines from properly spidering your site. We will also analyze your site’s code-to-text ratio and other coding elements. Lastly, we will review and edit your visible content for optimal keyword density while maintaining sales effectiveness.
- Article Creation. We will produce one article for every keyword term we, together, choose to promote. Traditionally, this is between 200-400 articles. Each article is well written, informative, and engaging to ensure that they add value to your visitors’ experience in addition to winning great rankings.Most importantly, we add these pages slowly over several months to ensure your site grows organically. This is a key element Google and other search engines look for when ranking a website – that it is constantly updating and adding new information.
- Publicity. But we’re not talking about traditional PR here. We develop additional articles that pay particularly close attention to your target audience’s pressure points: the secrets they want to know, the tips they need to hear, the problems and solutions your company addresses.These articles will not be placed on your website, but will instead be promoted to hundreds of other websites in search of compelling articles on your particular subject. This achieves two objectives: 1) each article links back to your website, earning you one-way links from authoritative sites, and 2) the more independent websites that discuss your company or publish an article written by your company, the better your reputation will be. Your potential customers will find your company discussed on other websites, or see that other websites have endorsed you by publishing your article.
3. Linking Strategy
In addition to the links earned through article promotion, we will negotiate links on your behalf. We will concentrate on sites with high Page Rank and traffic rankings as links from these are considered powerful “votes.”
4. Social Networking
We discuss this in depth on our Social Networking page.
5. RSS Feeds
We will implement RSS feeds on your blog and/or article pages to keep visitors apprised of new content. Search engines will also be notified through your RSS feed every time a page is added to your site, resulting in faster indexing.
6. Tracking and Analysis
All of our campaigns include installation of analytics programs to supply detailed reports on your rankings across the major search engines, as well as site traffic and visitor behavior (we can only provide site and visitor data if you allow us to place the pertinent code on your website or provide us access to your own statistics program).
7. Traffic Conversion Optimization
Where many SEO campaigns fall short, we excel. Rather than just win you traffic, we ensure that traffic converts into sales and leads. To do this, we employ proprietary software that statistically analyzes your website. We help you develop numerous versions of key elements to your sales process (headlines, offers, colors, layout, intro paragraphs, calls to action, etc.). Each version is systematically tested against the others to not only determine the best version of each element, but more importantly the best combination of elements.
Pricing Models and Our Guarantee
We price each campaign on a per-client basis. Pricing is based on amount of hours you wish us to dedicate to your project each week, as well as which strategies you’d like us to implement. However, we are more than happy to work with your budget and can accommodate a variety of pricing models, including: hourly, per-project, weekly salary with a cap on hours, etc.
Our Guarantee: We cannot guarantee a certain number of rankings or that particular keywords will get ranked with particular search engines. There are simply too many variables to consider and anyone guaranteeing such should be avoided at all costs. However, we do guarantee the quality of our work.
When we tell you that we will reach a milestone within a certain amount of hours, if we fail to reach that milestone, we will complete additional work for free or at a pre-determined reduced fee until said milestone is reached. In addition, if after six months of site optimization, traffic is far below satisfactory, we will re-negotiate a severely reduced fee to continue promotion until a reasonable increase in traffic is reached.
