Services Overview
We offer a comprehensive selection of online marketing services.
Our specialty is Search Engine Optimization, both On-Page and Off-Page, and Pay Per Click Management, however we know that ultimately all that really matters to you is that you have a website that effectively represents your business and brand, and that you consistently receive quality traffic that converts into sales that improve your bottom line.
Therefore, we work with you to create a search marketing strategy that reinforces your other marketing efforts. We also provide additional services to ensure that your newly discovered traffic converts into sales or leads.
So, though we list several services below, we offer many other skill-sets and services that pertain to a particular client’s needs. Contact us for a free consultation to discuss your own unique situation and we’ll provide you with a detailed proposal outlining exactly how we can help.
Search Engine Optimization
Everyone loves successful search engine optimization, because you can get lots of traffic…and…it’s free! The problem is, that no one really knows how Google decides where to rank your site and when it will show up. Any expert that tells you that they know exactly how Google’s ranking works and/or guarantees that you’ll get into the top spots (for a fee, of course), is being less than truthful. Even so, there are proven techniques that you can employ to get your site into the top of the listings. We believe in being very transparent about what we’re doing and why we’re doing it, so we’ll show you exactly what we’re doing, and why it helps to skyrocket you right to the top!
Business owners have big challenges when it comes to search engine optimization:
| • | Often, Google doesn’t even know their site exists (this is VERY common) |
| • | Even if Google does know about their site, it never shows up in search engine listings. |
| • | Even if their site does show up in some kind of search, it’s hardly ever the “keyword phrase” the owner would like |
| • | Even if the owner could dictate to Google what keywords to show the site for, most business owners don’t know which words and phrases are the money makers! |
Social Networking & Branding
The tool for penetrating today’s online market does not lie in marketing messaging, banner ads, or press releases. Nowadays you cannot get ahead by spreading buzz. You have to be the buzz.
Our brand managers and social networking staff work with you on a complete branding strategy that gets your story told in all the right places, including social networks like MySpace, Squidoo & FaceBook, in the blogosphere and its Bookmarking sites like Digg and Del.icio.us, and in social media outlets YouTube and BlogTalkRadio.
The good news is that the opportunities for laser-targeted advertising are becoming a reality. Want to target 18-24 year old college graduate women who are engaged? Well, you can…in Facebook. The bad news is that, with this added power, comes much added complexity. That’s why you need a partner who understands and can work in this dynamic and complex marketplace.
Some facts about social networking sites:
| • | MySpace had more traffic in 2007 than Google |
| • | Already, FaceBook has reached Google traffic levels |
| • | YouTube gets twice as much traffic as Google |
| • | These sites are DOUBLING every 6 months ; FaceBook adds 1 million visitors each week |
| • | In a typical month - 30% of worldwide Internet users visit MySpace - 29% visit FaceBook - 35% visit YouTube |
| • | It’s not just kids discussing what they’re going to wear to the prom - Over 50% of MySpace users are over 35 - Facebook even has 100k users over 64 |
Pay Per Click
Pay per click advertising consists of ads that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.
Pay per click advertising can be a VERY profitable way to increase sales and leads and should be part of every business owners’ Internet advertising campaign.
Unfortunately, managing even a small pay per click campaign can be complex and requires very specialized knowledge and experience. There are several problems that the novice advertiser runs into.
| • | Understanding Google’s rules and tips and tricks – Google has lots of unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. These rules include:
• Keyword grouping |
| • | Keyword research – Most companies have anywhere from 10 to 50 keywords and should most likely be bidding on 1,000-3,000. The right tools and strategies can make a big difference in your campaign. |
| • | Ad testing – If you’re not split testing, you’re most likely getting only 1⁄2 the visitors to your site than you should be. |
| • | Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind. |
| • | Tools – Having the right tools in the market to help create and manage pay per click campaigns is critical. |
| • | Targeted sales pages – Sending all your visitors to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem. |
Website Conversion Optimization
Our conversion experts are trained by the premiere student of Dr. Taguchi himself, in the art and science of Multivariate Taguchi Testing. We will systematically test and analyze the winning version of your website to deliver you increased gains in your conversions. This isn’t an overnight fix. But, with our testing methodology, we can increase your your conversion rates by as much as 300%.
Design Services
The Internet has emerged and become a major force in the world’s economy. An online presence is a must in today’s business environment. And there’s more to web design and development than an attractive home page. You must approach the design and development of your website as the vital business component it is. How it looks, acts and engages your audience is crucial to delivering results. And it has to be easy to navigate ensuring a positive customer experience.
We develop everything from single page mini sites to full-blown robust web environments. Our creative teams specialize in delivering truly amazing online environments for our customers — sites that uniquely bridge that gap between functionality and creativity.
Global Internet Consulting is dedicated to delivering powerful Internet solutions for a diverse range of client. Let us put our expertise to work for you whether your site needs to be online for a day or a lifetime.
Our Web Design services include:
| • | Web Site Design |
| • | Web Site Development |
| • | Web Site Management |
| • | Database Development |
| • | Content Management Tools |
| • | Search Engine Optimization |
| • | Web Site Hosting |
| • | E-commerce Applications |
| • | Website Tracking & Statistics |
| • | Copywriting |
| • | Support & Maintenance |
Programming
Inevitably, great online marketing requires innovative and dynamic coding to make it possible. In the case that you do not have in-house programming staff, our programmers can handle your back-end needs so that coding issues won’t interfere with winning marketing strategies.
Online Reputation Management
In the online world, people’s reputation can easily be tarnished all over the web. Whether it is a hateful or negative blog posting, forum posting, article, or full blown hate site against someone, such occurrences online can ruin a company or individuals reputation and cost them a lot of money as a result. Global Internet Consulting has experience in all such circumstances and can use Reverse SEO to repair an Online Reputation. When an individual or company name is being searched in Google and the unwanted page or website appears, we can push this page back in the search results where it will rarely, if ever be found. Each circumstance is unique and therefore there are all handled with custom campaigns and custom quotes.
Example Tools Used:
- - Creating Positive Pages to Rank above the unwanted indexed pages.
- Press Releases/Articles
- Blogging
- Social Networking
- Requesting the removal of pages from webmasters
Where to Monitor your Online Reputation:
- Google Alerts – google.com/alerts
- Yahoo Alerts – alerts.yahoo.com
- RSS feed subscriptions to Search Engine Results such as Technorati, Feedster, Yahoo & Google News, BlogPulse.
- Social Media Tags such as: tagbulb.com, tagfetch.com, keotag.com
